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Archive for the ‘fun stuff’ Category

Brand-You Case Study: Bob Parsons of GoDaddy

Posted by buddyscalera on January 24, 2009

Even if you’ve never heard of Bob Parsons, you’ve probably seen one of his ads. Or, at very least, surfed a website that he’s registered.

Y’see, Bob Parsons is the owner of GoDaddy.com, which is one of the places where people go to register their website names. They are known among web developers for having good prices and services.

Most of the world, however, if familiar with GoDaddy because of their racy, sometimes controversial, television commercials. GoDaddy spends a fortune advertising a very, very niche service to one of the largest annual television audiences in the country.

Why advertise a niche service to people who would never even be in the market to buy your services? It’s hard to say why Parsons would want to reach so many people who have never (and never will) buy a website URL.

One thing’s for sure….Parsons likes to promote himself and GoDaddy. And, as a marketer, he’s done a very good job. Not everyone likes Parsons’ outgoing, ex-Marine public persona. He’s an in-your-face businessman who wears his personality on his BobParsons.me website and the web properties that he owns.

On his site, Parsons tirelessly blogs and vlogs his opinions. No doubt his “Straight Talk” blog has raised the ire of some people. It would be an understatement to say that Parsons has an opinion about his competitors. It’s rare to see someone comment on competitors’ tactics so directly.

Love him or hate him, Parsons has made himself an Internet celebrity. And he’s not just a celebrity for being famous, he’s actually a successful entrepreneur. He’s been selling website registrations since around 1997.

Check out this video of Bob Parsons, as he makes direct comments about the competition, the advantages of using GoDaddy, and even mistakes he’s personally made over the year. Even if you don’t like him, you have to admit, he’s working hard to build the Bob Parson Brand.

Video: Bob Parson’s 1st Annual Ding Dong Awards (2008)

Also, check out the very funny GoDaddy video that was spread on the Internet when the SuperBowl supposedly (who knows if it’s really true) rejected the GoDaddy commercial. It shows an entertaining fictionalization of GoDaddy spokesmodel Nikki Capelli (actress Candice Michelle…link not for work) giving testimony at the Broadcast Censorship Hearings. It’s well written, shot, and acted and has been watched hundreds of thousands of times.

(It’s okay to watch this video at work.)

Posted in advertising, blogging, Brand-You, fun stuff, marketing | Tagged: , , , , , , , , | Leave a Comment »

CNET Says “Dek, Dek, Dek”

Posted by buddyscalera on December 18, 2008

Got an email alert this morning from Cnet.com, as I do most mornings. Highlights, interesting tech tidbits, and other stuff I sip with my coffee.

Today, Cnet announced the Year in Review. Cool. Except…the headline was “SKELETON.” Hmm. Intriguing. Skeletons in the closet? Is Skeleton some new software? Skeleton trend?

Inside the email, SKELETON revealed to be “DEK DEK DEK DEK.” Huh. Cryptic. Some sort of insider tech talk? A Cnet digital chant?

On the website, things got even weirder…the DEK DEK DEK began to mix with the HED HED HED. Ah, got it. In 2008 DEK DEK DEK always gives you DEK DEK DEK.

If none of this makes sense, well, that’s because you haven’t look at the screenshots below.

Hey, if I don’t see you, have a very HED HED HED day. And don’t step in any DEK DEK DEK.

cnet-email-screenshot-2

CNet Email - Dek Dek Dek

CNET - HED HED HED

CNET - HED HED HED

Oh yeah, and be sure to check out “Tissot Thinks I’m a Dummy” too.

Posted in fun stuff, Uncategorized, Usability | Tagged: , , , , , , , , | Leave a Comment »

Converging on Convergence

Posted by buddyscalera on November 19, 2008

As interesting new web technologies become available, I am overwhelmed by the sheer number of sites I need to visit….just to keep them fresh. (There are some feeds and whatnot to streamline these services, but that just becomes another site to visit.)

Recently, I’ve been trying to leverage these services by incorporating features into my personal website. As web technologies pendulate toward the middle, I am one step closer to converging on convergence.

My goal is to make my personal website a little more compelling for people who come to check it out.

Examples:

  • This weekend, I added my Twitter feed to my personal website. It’s just a little piece of Flash code that I was able to drop right into my web template. Very easy and elegant. (Note: I tried to use the Javascript code, but it just kept breaking.)
  • I also added a Facebook “badge” to my homepage. It’s really basic, but it looks kind of nice.
  • Then I synched my Facebook with my Twitter. Sort of sounds dirty, doesn’t it? Anyway, now, when I post to Twitter, it automatically feeds into my Facebook “current status.” Nice.

You can check out my handiwork at: http://www.buddyscalera.com. Feel free to look at the code and see how it’s done. Very simple and easy to do, even for an HTML novice.

Eventually this blog will probably migrate over to my website too. I really like blogging here on WordPress, but I get frustrated when I can’t control my widgets or outbound links better. So, we’ll see.

Now, I am off to find new convergence tricks.

Posted in facebook, freeware, fun stuff, new media, technology, twitter, Web Design | Tagged: , , , , | 2 Comments »

Twitter’s Magical 140

Posted by buddyscalera on October 25, 2008

According to Wired magazine, blogging is dead. Sad that the venerable blog post…which broke down barriers of publishing…may be on the way out.

In some ways, it’s true. Blogging was amazingly democratic. Anyone could be a published author, just by posting a blog. For a little while, media giants reacted to the voices of regular people, some of whom became self-appointed experts.

Over the last two years, though, the media caught up. Many top blogs are part of the established media network. Professional journalists and media channels are using blogs to attract, well, us. Now, that democratic blog landscape is being claimed by mainstream media, decreasing the ability of regular people to become key opinion leaders.

Part of the problem is that the blog post…usually pretty short…is just too long. Our attention span is waning to the point that a few paragraphs is too much mental lifting. See Me Read Book.

The predicted replacement? Twitter.

So, if I seem a little long winded to you, check out my Twitter account at http://twitter.com/BuddyWeb

Twitter posts (called Tweets) are limited to 140 characters. That’s about the length of one long sentence. For me, that’s usually two punchy, short sentences.

So, if you like someone’s writing, you can subscribe to their Twitter. Their random thoughts can be posted to Twitter. In best cases, Twitter posts are sharp, interesting, or funny observations. In worst, it’s agonizingly dull people sharing their banal lives.

And, as marketers see this shift, they are discovering new and interesting ways of leveraging the Twitter channel. Or at least as much marketing as you can do in 140 characters.

All hail the short attention span. Just do it quickly because we tend to bore easily!

Posted in blogging, entertainment, fun stuff, new media, technology, twitter, Uncategorized, writing | Tagged: , , , , , , | 5 Comments »

In the event of a Zombie attack

Posted by buddyscalera on August 10, 2008

Someone asked me, “in the event of a zombie attack, where would you go?”

Before I answer, I should acknowledge that zombies scare the bejesus out of me. Not the slow-moving, blobs from my childhood. No, they were laughable.

Modern zombies from movies like “28 Days Later” and the remake of “Dawn of the Dead.” THOSE zombies are scary. Needless to say, I’ve thought about my Zombie Strategy.

Hospital

For starters, never go to the hospital. That’s probably ground zero for an outbreak. “He’s dying, bring him to the hospital!” No thanks. You will be eaten.

Supermarket

Most people are running to the supermarket, but there are two serious problems: it’s difficult to protect and there are no weapons. Plus, as fresh meat and fish start to spoil, the odor will become unbearable. A good zombie attack often knocks out some of the electrical grid. Adding insult to injury, your double coupons are now worthless.

Mall

As we’ve seen from two movies, the mall is a pretty decent place, since the variety of stores means that you’ll have new items and plenty of food. Those roll-down steel cages are great for keeping the dead at bay and picking them off. The real challenge is a clean sweep, since there are so many places for them to hide. Although, on the bright side, this is one of the rare times you can park in a handicapped spot. I mean, hey, it’s an apocalypse, parking laws are temporarily suspended.

Police Station

The police station might be good, since they have weapons. But it’s also likely that the doors are locked…and the cops inside are probably hunkering down and aiming for “head shots.” Some are marksmen from 100 yards or more, so they wont necessarily know you are simply looking for refuge.

Discount Variety Stores

Stores like K-Mart and Walmart are starting to look particularly attractive, especially if they have a food section. You want something with tools, since you’re going to need to barricade yourself in for a while. If they have a sporting goods section, raid this area first.

Fire Department

Fire departments are great, since firefighters have axes, food, and those big trucks. A second floor with a fire pole is great, since it’s easy to defend. Plus, they will have emergency medical supplies, communications devices, and generators.

Home Sweet Home

Honestly the best place of all is inside your own home. You know the vulnerable entrances (board them up immediately), you have medications for family members, and you have enough food to survive the initial attack. You just have to resist the urge to flee to someplace “safer.”

So…where would YOU goin the event of a zombie outbreak? (It’s just a matter of time!)

Posted in fun stuff, off topic | Tagged: , , , , | 4 Comments »

 
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