An eMarketer Blogging about Media & Technology

Techronyms for Search

Posted by buddyscalera on May 25, 2008

In the technology business, there’s a new acronym for every new product, idea, or process. They call these “techronyms.”

Anyway, I find that mnemonic tricks sometimes help me remember techronyms and people’s names.

I wanted to share a quick one that comes up all the time when I talk with people about Google Adwords and Yahoo Search Marketing. Here’s one to help you remember the difference between Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

Remember that the “M” in SEM stands for “money.” The “O” in SEO is for “zero-dollars.” That’s because SEO is free.

As I think of more techronyms, I’ll post ’em. If you’ve got any, post ’em.


3 Responses to “Techronyms for Search”

  1. Amy Jeynes said

    SEO, I’ve heard of. What is SEM–paid ads? Just wondered. I’ve never worked at a place that was wise to these matters!

  2. kim said

    Incredible the power of the empire Awdords and Adsense, Now I am learning Google Magic Formula, a great system to learn how to dominate adwords, It contains some unique tricks & techniques:
    http://www.egooglemagicformula.com this program is perfect for beginners.

  3. Amy,

    That’s a great question. I’m going to write a blog specifically to address this for you.

    But in the short term, the answer is all in your browser.

    If you Google something, you will (usually) see two sets of results. The main body results are on the left. These are the natural or organic results that Google offers based on their search algorithms.

    The stuff in the skinny column on the right is paid search. That is, we pay to have those results there. We pay every time someone clicks on one of our ads.

    I’m going to address this in a future blog. Thanks for asking about it!


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: