Podcasting Your Brand Message
Posted by buddyscalera on October 5, 2008
Looking for a new way to spread the word about your business or service? Look no further than your iPod.
If you have an iPod (isn’t that a requirement for living in the USA?), you have iTunes.
There’s a button for “Podcasts,” which are audio programs. Like radio shows without the radio.
I download podcasts every time I plug in my iPod. It’s a free and legal service provided by Apple.
One of my favorites is the screenwriting podcast “On The Page,” hosted by Pilar Alessandra. As an educational and motivational resource, On The Page is nearly as good as having your personal writing cheerleader. (Note: If actual cheerleaders would like to cheer for me, please send photos.)
On the podcast, Pilar would talk about her Los Angeles screenwriting classes. These sounded great, but could be a long drive for me, since I live in New Jersey.
Then…she announced a New York class. And with the speed of Mercury and the riches of Midas, I sent her $125.
I sent my money because the podcast actually proved that Pilar knew how to teach screenwriting. Think about it. I sent a total stranger $125 over the Internet. Because I listened to her podcast every week, Pilar was not really a stranger. Her podcast proved that she was what she claimed: A professional who taught the craft and business of screenwriting.
For Pilar Alessandra’s screenwriting classes, podcasting turned out to be an effective marketing tool.
Is something you’re doing worth talking about? Consider speaking about your brand message through a podcast.