Words-Pictures-Web

An eMarketer Blogging about Media & Technology

I’m a Mac…he’s a Bill

Posted by buddyscalera on December 13, 2008

You know, it’s not really fair. Those “I’m a Mac, I’m a PC” ads are great and all…but so few people take the time to talk about those ads with Jerry and Bill.

Remember those ads? No? Hmm. Maybe it’s because they were good…they just failed to sell us on why we should buy Microsoft.

I mean, with the “Im a…” ads, you could see that they are definitely trying to get you to buy a Mac. And, quite frankly, the ads are very effective.

At one time, Mac had about 3% of the total market share in desktop computers. By some estimates, that’s up to about 21%.  Of course, much of that has been attributed to a halo effect around the iPod, but maybe some of it has to do with those ads.

Anyway, not to belabor the point, but the Microsoft ads dont really “sell” Microsoft, and maybe they dont have to. You get a few minutes in the adventures of Jerry and Bill. And tonight, that’s good enough for me.

Advertisements

One Response to “I’m a Mac…he’s a Bill”

  1. Did you see the I’m A PC Campaign? A much stronger response to the Mac campaign. It’s unfortunate that MicroSoft seems to lack any market savvy at all.

    What’s intrigues me about the rise in Mac marketshare is that it seems to result from the iPod explosion: the “halo” effect. If MicroSoft took there cues from the XBOX team, they’d be much better off.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: