An eMarketer Blogging about Media & Technology

About Buddy Scalera

Buddy Scalera is the vice president of an award-winning digital marketing agency in the pharmaceutical industry.

He started out as an editor and copy writer, and has written online consumer health content, multimedia interactions, and marketing materials for large corporations including: Merck-Medco, Merck, Ortho-McNeil, Ortho Biotech, Novartis, Aventis, Pfizer, and others. He has written and edited many online eDetails.

As an editor and production manager, he was part of the team that launched the MedPageToday.com site.

On the side, Scalera makes short films and writes comic books.

At his previous job, Scalera was the original Online Editor for Wizard Entertainment. He developed Wizardworld.com, Wizardschool.com, Toyfare.com, Toywishes.com, and Inquestmag.com. Under Scalera’s direction, the Wizardworld.com network of sites became one of the hottest daily destinations for comic book fans. The site featured an impressive array of news and feature content, which was leveraged as a marketing and promotions tool. The Wizardschool.com site was so sticky that Scalera hosted live interactive Wizard School events at conventions in Chicago and Philadelphia.

As a professional comic book writer and journalist, Scalera knows the inside details of the comics industry. Because of his background as a newspaper reporter, he also knows how to make the labyrinth of details and rules easily accessible to the average reader. He has written over 100 articles on the topic of comic books. His journalistic credits include Wizard, Comic Buyer’s Guide, Comics Values Monthly, Collector’s Advantage, Scarlet Street, Combo, Spin Online, and others. He was featured as a professional source in a chapter of the recently published book “The Science of Superheroes” written by Lois Gresh and Robert Weinberg (Wiley, 2002).

For over four years, Scalera also wrote and hosted “ComixVision,” a cable-access television show that explained the comic book hobby to mainstream viewers. While the show never got beyond local cable, many people wrote in to express how much they had learned from the show.

Scalera is also an active self-publisher. With his partner Darren Sanchez, After Hours Press released the graphic novels Necrotic and Celestial Alliance. He is also self-publishing “Visual Reference for Comic Artists,” a series of multimedia art-reference CD-ROMs.

Scalera holds BA in Journalism from Hofstra University. After graduation, he became a staff reporter for the local newspaper. He’s held jobs in public relations, marketing, and web development.

Visit Buddy Scalera at: http://www.buddyscalera.com


One Response to “About Buddy Scalera”

  1. […] the news of the untimely demise of the blog through another blog.  According to the author, Buddy Scalera, it is marketing and short attention spans that are killing the blog.  In his estimation, blogging […]

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