Words-Pictures-Web

An eMarketer Blogging about Media & Technology

Archive for the ‘blogging’ Category

Moving to WordsPicturesWeb.com

Posted by buddyscalera on February 28, 2009

Hey gang,

Thanks for your support here at WordPress. I hope you join me as I move this blog over to a new home at http://www.wordspicturesweb.com.

Same fun, new address.

The move gives me more control over the look and feel of my blog. Hopefully that means a better experience for you.

If you like the new site, please redirect your links and blogrolls to the new site.

Thanks in advance,

Buddy

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Posted in blogging | Tagged: , , | Leave a Comment »

Brand-You Case Study: Bob Parsons of GoDaddy

Posted by buddyscalera on January 24, 2009

Even if you’ve never heard of Bob Parsons, you’ve probably seen one of his ads. Or, at very least, surfed a website that he’s registered.

Y’see, Bob Parsons is the owner of GoDaddy.com, which is one of the places where people go to register their website names. They are known among web developers for having good prices and services.

Most of the world, however, if familiar with GoDaddy because of their racy, sometimes controversial, television commercials. GoDaddy spends a fortune advertising a very, very niche service to one of the largest annual television audiences in the country.

Why advertise a niche service to people who would never even be in the market to buy your services? It’s hard to say why Parsons would want to reach so many people who have never (and never will) buy a website URL.

One thing’s for sure….Parsons likes to promote himself and GoDaddy. And, as a marketer, he’s done a very good job. Not everyone likes Parsons’ outgoing, ex-Marine public persona. He’s an in-your-face businessman who wears his personality on his BobParsons.me website and the web properties that he owns.

On his site, Parsons tirelessly blogs and vlogs his opinions. No doubt his “Straight Talk” blog has raised the ire of some people. It would be an understatement to say that Parsons has an opinion about his competitors. It’s rare to see someone comment on competitors’ tactics so directly.

Love him or hate him, Parsons has made himself an Internet celebrity. And he’s not just a celebrity for being famous, he’s actually a successful entrepreneur. He’s been selling website registrations since around 1997.

Check out this video of Bob Parsons, as he makes direct comments about the competition, the advantages of using GoDaddy, and even mistakes he’s personally made over the year. Even if you don’t like him, you have to admit, he’s working hard to build the Bob Parson Brand.

Video: Bob Parson’s 1st Annual Ding Dong Awards (2008)

Also, check out the very funny GoDaddy video that was spread on the Internet when the SuperBowl supposedly (who knows if it’s really true) rejected the GoDaddy commercial. It shows an entertaining fictionalization of GoDaddy spokesmodel Nikki Capelli (actress Candice Michelle…link not for work) giving testimony at the Broadcast Censorship Hearings. It’s well written, shot, and acted and has been watched hundreds of thousands of times.

(It’s okay to watch this video at work.)

Posted in advertising, blogging, Brand-You, fun stuff, marketing | Tagged: , , , , , , , , | Leave a Comment »

Help Wanted: Search Specialist

Posted by buddyscalera on December 30, 2008

As we increasingly move to an Internet-centric society, we’re seeing all kinds of new and interesting careers spring up. Soon, we’ll see some interesting career opportunities for smart, adaptable workers.

A few years ago, we saw the rise of professional bloggers and search engine marketing specialists. Right now, we’re seeing professionals developing mobile applications and social media widgets.

In 2009, we’ll see the evolution of the Search Specialist. Now, these people are already out there in niche jobs (and they’ll probably be able to find this blog posting). But coming soon, we’ll probably see headhunters and HR departments looking for knowledge workers who can quickly and effectively mine the Net for super-specific information.

It would be natural to expect this to go to someone with a library sciences degree, but I think Search Specialists will evolve from people who work within specific industries.

I’ll give you an example. I worked as an editor at a small e-marketing agency specializing in pharmaceutical communications directed at healthcare professionals. On my team, I had an editor who was a wizard at uncovering information on the web.

Sure, she was good at Google, but that’s a given. She also knew how to dig deeper and get information in other search engines, like Yahoo, Ask, and MSN (all of which give different results). She also knew how to search blogs, message boards, and news articles to dig up more information.

This is going back a few years before the big YouTube and Twitter explosion. But a Search Specialist will be the kind of person who can quickly and effectively dig up, organize, and present highly focused data sources.

In our case, this editor could dig up information, sort the gems from the junk, and generate an informed position on just about any topic you can imagine. Going forward, and it’s going to be important to access all kinds of information on the public Net, even the stuff that isn’t well tagged and indexed by Google.

Blogs, videos, Flash interfaces, games, e-books, Twitters posts, social networks (including Facebook & MySpace), manuals, databases, closed communities, news archives, software, all contain valuable information. Some of this information is indexed, but most of it is not.

Several industries already leverage search specialists, including patent and other legal businesses. In the future, other industries will seek people out who can mine and measure information from Net sources.

Search Specialists will be needle-in-a-haystack researchers who defy traditional job roles. Some of them will be research specialists or editors or scientists or journalists or work from home entrepreneurs.

In the beginning, they will be underpaid and under appreciated. But one day they will be valued and coveted knowledge workers who can extract stubborn data from nearly any source. In the right organization, they will be highly paid and highly promotable, especially as they research corporate strategies.

If you like to search, discover, and organize, it’s probably a good time to start positioning yourself as a Search Specialist in your current career. Eventually, as the career landscape shifts, you’ll be prepared for a new career as a Search Specialist.

Posted in blogging, facebook, new media, Search, search specialist, technology, techronyms | Tagged: , , , , , , | 12 Comments »

Twitter’s Magical 140

Posted by buddyscalera on October 25, 2008

According to Wired magazine, blogging is dead. Sad that the venerable blog post…which broke down barriers of publishing…may be on the way out.

In some ways, it’s true. Blogging was amazingly democratic. Anyone could be a published author, just by posting a blog. For a little while, media giants reacted to the voices of regular people, some of whom became self-appointed experts.

Over the last two years, though, the media caught up. Many top blogs are part of the established media network. Professional journalists and media channels are using blogs to attract, well, us. Now, that democratic blog landscape is being claimed by mainstream media, decreasing the ability of regular people to become key opinion leaders.

Part of the problem is that the blog post…usually pretty short…is just too long. Our attention span is waning to the point that a few paragraphs is too much mental lifting. See Me Read Book.

The predicted replacement? Twitter.

So, if I seem a little long winded to you, check out my Twitter account at http://twitter.com/BuddyWeb

Twitter posts (called Tweets) are limited to 140 characters. That’s about the length of one long sentence. For me, that’s usually two punchy, short sentences.

So, if you like someone’s writing, you can subscribe to their Twitter. Their random thoughts can be posted to Twitter. In best cases, Twitter posts are sharp, interesting, or funny observations. In worst, it’s agonizingly dull people sharing their banal lives.

And, as marketers see this shift, they are discovering new and interesting ways of leveraging the Twitter channel. Or at least as much marketing as you can do in 140 characters.

All hail the short attention span. Just do it quickly because we tend to bore easily!

Posted in blogging, entertainment, fun stuff, new media, technology, twitter, Uncategorized, writing | Tagged: , , , , , , | 5 Comments »

Me Read Book

Posted by buddyscalera on October 14, 2008

So, I read a book. Yay me.

Took about a week, even though it was a short book. It wasn’t even that good, but I read it to see if I could still do it.

Like most people my age, I am reading a lot less. And I rarely read novels anymore, although at one time, I used to average a paperback a week.

Now, as I try to read fiction, I can barely make it to the end. I’m so used to reading in small chunks on blogs and websites, I barely have the endurance to make it to the end of a book.

So immediately after I completed that first book, I started another. I’m trying to retrain my brain to read things longer than a blog.

Which, um, you’re reading now. So, I guess I’m sort of making you a little dumber. Yay me.

Me go read book now.

Posted in blogging, entertainment, new media | Tagged: , , , | 4 Comments »