Words-Pictures-Web

An eMarketer Blogging about Media & Technology

Twitter’s Magical 140

Posted by buddyscalera on October 25, 2008

According to Wired magazine, blogging is dead. Sad that the venerable blog post…which broke down barriers of publishing…may be on the way out.

In some ways, it’s true. Blogging was amazingly democratic. Anyone could be a published author, just by posting a blog. For a little while, media giants reacted to the voices of regular people, some of whom became self-appointed experts.

Over the last two years, though, the media caught up. Many top blogs are part of the established media network. Professional journalists and media channels are using blogs to attract, well, us. Now, that democratic blog landscape is being claimed by mainstream media, decreasing the ability of regular people to become key opinion leaders.

Part of the problem is that the blog post…usually pretty short…is just too long. Our attention span is waning to the point that a few paragraphs is too much mental lifting. See Me Read Book.

The predicted replacement? Twitter.

So, if I seem a little long winded to you, check out my Twitter account at http://twitter.com/BuddyWeb

Twitter posts (called Tweets) are limited to 140 characters. That’s about the length of one long sentence. For me, that’s usually two punchy, short sentences.

So, if you like someone’s writing, you can subscribe to their Twitter. Their random thoughts can be posted to Twitter. In best cases, Twitter posts are sharp, interesting, or funny observations. In worst, it’s agonizingly dull people sharing their banal lives.

And, as marketers see this shift, they are discovering new and interesting ways of leveraging the Twitter channel. Or at least as much marketing as you can do in 140 characters.

All hail the short attention span. Just do it quickly because we tend to bore easily!

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Posted in blogging, entertainment, fun stuff, new media, technology, twitter, Uncategorized, writing | Tagged: , , , , , , | 5 Comments »

THIRD PHOTO REFERENCE BOOK ON SHELVES HALLOWEEN

Posted by buddyscalera on October 22, 2008

BUDDY SCALERA’S THIRD PHOTO REFERENCE BOOK ON SHELVES HALLOWEEN
Author Publishes Three Pose File Books in Three Years

PARAMUS, NJ – The third book in the “Comic Artist’s Photo Reference” trilogy by photographer Buddy Scalera will appear in national book chains and comic stores nationwide on Halloween.

Men & Boys

Comic Artist

The 144-page “Comic Artist’s Photo Reference: Men & Boys” features 1,000+ photos of actors in superhero poses, shot specifically for the needs of illustrators. The book is part of Scalera’s three-part series which started with “Comic Artist’s Photo Reference: People & Poses” (May, 2006) and then “Comic Artist’s Photo Reference: Women & Girls” (May 2008).

Each of the books in the series includes in-depth art lessons by respected comic book professionals, including David Hahn (Marvel Adventures Fantastic Four), Rafael Kayanan (Conan, Star Wars, Firestorm, Batman), Mike Lilly (Vampirella, Nightwing), Mark Smylie (Artesia), and Rodolfo Migliari (Green Lantern, Elektra, Kiss). Preview photos on http://www.buddyscalera.com.

Males of different ages and body types are featured in superheroic poses to help professional and aspiring artists draw accurate anatomy in their comic books, storyboards, videogames, manga, and more.

The 144-page softcover book and CD-ROM package retails for $24.95 in Barnes & Nobles, Borders, (ISBN-978-1-60061-004-2), comic stores, Bud Plant Comic Art, and Amazon.

“Artist’s can use these reference books to draw better foreshortening, shadows, clothes, and action poses,” explains author Scalera. “Many professional artists utilize photo reference to create superhero comics.”

Scalera is the creator of another photo reference resource, a three-volume CD-ROM collection of pictures titled “Visual Reference for Comic Artists” Vol. 1-3. He is also a superhero comic book writer with credits writing for Marvel Comics including Deadpool, Agent X, and X-Men Millennial Visions. Most recently he wrote the critically acclaimed mini series “7 Days to Fame” published by After Hours Press.

For more information and preview photos, visit: http://www.buddyscalera.com

INTERIOR PHOTOS:
http://www.buddyscalera.com/comic_artists_photo_reference_3/index.htm

COVER ART by Rodolfo Migliari:

Posted in books, comics, photo reference, photography | Tagged: , , , , , , , , , | Leave a Comment »

Free Music I Paid For

Posted by buddyscalera on October 17, 2008

Ever since the dawn of cheap, recordable tapes, you really haven’t HAD to pay for music. If you knew someone with an album, you could buy a cassette tape and make a copy.

With the ‘Net, getting free music became even easier. Every song you could ever want. Free. No strings attached. Awesome!

That is, until the musicians pointed out that the music wasn’t actually “free.” It was kinda “stolen.” But most of us didn’t feel like thieves. Paying $18.99 for a new CD? THAT feels like robbery.

When iTunes added 99-cent downloads, it became easy to “do the right thing.” Affordable. Good for the environment. You actually feel good about buying music.

I won’t say that you should pay for music (you should) because it’s the right thing to do (it is). I won’t mention that you wouldn’t want your work stolen (you wouldn’t). Even though some of these musicians are nauseatingly rich (they are).

I’ll just say this…here are my:

Top 10 Best Songs that I Paid for This Year

  1. My Apocalypse – Metallica – Seriously, the finest headbanging masterpiece in a long time. Every track on this fast, furious album makes up for their last album (awful). It’s that good.
  2. On the Radio – Regina Spektor – I discovered this on Pandora. Offbeat and quirky. Catchy too.
  3. Chicks = Trouble – Motley Crue – The title says it all. Classic Crue.
  4. Woke Up This Morning – A3 – Yeah, that song from the Sopranos. It’s much longer than the version used on the show, but has the same groove.
  5. LDN – Lily Allen – Another song discovered on Pandora. It’s got a great video on YouTube.
  6. Distractions (Live) – Sia – That amazing singer from Zero 7. Her big break was on the last episode of Six Feet Under (clip on YouTube). This song showcases her amazing and unique voice.
  7. Love Song – Sara Bareilles – A good pop tune that I heard on the radio.
  8. End of the World – Great Big Sea – A much, much faster version of the song by REM. With fiddles.
  9. Woodchipper’s Ball – Hugo Montenegro – Unlike anything else on this list. If you don’t like it, don’t be surprised.
  10. Bad Girlfriend – Theory of a Deadman – Heard it on the radio. Didn’t like their other songs, so I didn’t have to buy the whole album. Perfect.

What’s on your list of favorite songs you paid for?

Posted in amazon, Apple, itunes, MP3, new media | Tagged: , , , , , , | 1 Comment »

Me Read Book

Posted by buddyscalera on October 14, 2008

So, I read a book. Yay me.

Took about a week, even though it was a short book. It wasn’t even that good, but I read it to see if I could still do it.

Like most people my age, I am reading a lot less. And I rarely read novels anymore, although at one time, I used to average a paperback a week.

Now, as I try to read fiction, I can barely make it to the end. I’m so used to reading in small chunks on blogs and websites, I barely have the endurance to make it to the end of a book.

So immediately after I completed that first book, I started another. I’m trying to retrain my brain to read things longer than a blog.

Which, um, you’re reading now. So, I guess I’m sort of making you a little dumber. Yay me.

Me go read book now.

Posted in blogging, entertainment, new media | Tagged: , , , | 4 Comments »

Podcasting Your Brand Message

Posted by buddyscalera on October 5, 2008

Looking for a new way to spread the word about your business or service? Look no further than your iPod.

If you have an iPod (isn’t that a requirement for living in the USA?), you have iTunes.

There’s a button for “Podcasts,” which are audio programs. Like radio shows without the radio.

I download podcasts every time I plug in my iPod. It’s a free and legal service provided by Apple.

One of my favorites is the screenwriting podcast “On The Page,” hosted by Pilar Alessandra. As an educational and motivational resource, On The Page is nearly as good as having your personal writing cheerleader. (Note: If actual cheerleaders would like to cheer for me, please send photos.)

On the podcast, Pilar would talk about her Los Angeles screenwriting classes. These sounded great, but could be a long drive for me, since I live in New Jersey.

Then…she announced a New York class. And with the speed of Mercury and the riches of Midas, I sent her $125.

I sent my money because the podcast actually proved that Pilar knew how to teach screenwriting. Think about it. I sent a total stranger $125 over the Internet. Because I listened to her podcast every week, Pilar was not really a stranger. Her podcast proved that she was what she claimed: A professional who taught the craft and business of screenwriting.

For Pilar Alessandra’s screenwriting classes, podcasting turned out to be an effective marketing tool.

Is something you’re doing worth talking about? Consider speaking about your brand message through a podcast.

Pilar ALESSANDRA & Buddy Scalera in NY

Pilar ALESSANDRA & Buddy Scalera in NY

Posted in Apple, iPod, marketing, new media, podcasting, technology, Uncategorized | Tagged: , , , , , , , | Leave a Comment »

Have a Very, Very Sunny Solar Flight

Posted by buddyscalera on September 4, 2008

Passengers, this is your Captain speaking. You should be proud to flying the Zephyr, the first completely solar aircraft to fly a sustained mission on nothing but light.

And speaking of light, our efficiencies come through the use of space-age materials in a lightweight air frame. The wings are made of solar panels. So, if you need to use the restroom, please go before we leave.

We’ll be flying at an altitude of 60,000 feet for approximately 83 hours, so just sit back, relax and enjoy your in-flight entertainment.

Over the next few days, we’ll be showing endless loops of disaster films, so we fully expect you’ll be gazing out the windows a lot.

And here is a video of the solar plane in flight:

Of course, you will note, this video was shot during the day. Do not let this scare you. At night, we run on rechargeable batteries, similar to the ones that last for nearly an hour in your laptop.

The weather looks in our favor and we predict a sunny flight. In the event of unexpectedly overcast skies, you will be provided with a prayer cards and rosary beads. Note, at this time, we may lighten our load a bit again, so form an orderly line to the restroom.

Again, here on Solar Air, we all wish you a Very, Very Sunny Flight

Posted in Fun, technology | Tagged: | Leave a Comment »

In the event of a Zombie attack

Posted by buddyscalera on August 10, 2008

Someone asked me, “in the event of a zombie attack, where would you go?”

Before I answer, I should acknowledge that zombies scare the bejesus out of me. Not the slow-moving, blobs from my childhood. No, they were laughable.

Modern zombies from movies like “28 Days Later” and the remake of “Dawn of the Dead.” THOSE zombies are scary. Needless to say, I’ve thought about my Zombie Strategy.

Hospital

For starters, never go to the hospital. That’s probably ground zero for an outbreak. “He’s dying, bring him to the hospital!” No thanks. You will be eaten.

Supermarket

Most people are running to the supermarket, but there are two serious problems: it’s difficult to protect and there are no weapons. Plus, as fresh meat and fish start to spoil, the odor will become unbearable. A good zombie attack often knocks out some of the electrical grid. Adding insult to injury, your double coupons are now worthless.

Mall

As we’ve seen from two movies, the mall is a pretty decent place, since the variety of stores means that you’ll have new items and plenty of food. Those roll-down steel cages are great for keeping the dead at bay and picking them off. The real challenge is a clean sweep, since there are so many places for them to hide. Although, on the bright side, this is one of the rare times you can park in a handicapped spot. I mean, hey, it’s an apocalypse, parking laws are temporarily suspended.

Police Station

The police station might be good, since they have weapons. But it’s also likely that the doors are locked…and the cops inside are probably hunkering down and aiming for “head shots.” Some are marksmen from 100 yards or more, so they wont necessarily know you are simply looking for refuge.

Discount Variety Stores

Stores like K-Mart and Walmart are starting to look particularly attractive, especially if they have a food section. You want something with tools, since you’re going to need to barricade yourself in for a while. If they have a sporting goods section, raid this area first.

Fire Department

Fire departments are great, since firefighters have axes, food, and those big trucks. A second floor with a fire pole is great, since it’s easy to defend. Plus, they will have emergency medical supplies, communications devices, and generators.

Home Sweet Home

Honestly the best place of all is inside your own home. You know the vulnerable entrances (board them up immediately), you have medications for family members, and you have enough food to survive the initial attack. You just have to resist the urge to flee to someplace “safer.”

So…where would YOU goin the event of a zombie outbreak? (It’s just a matter of time!)

Posted in fun stuff, off topic | Tagged: , , , , | 4 Comments »

Batman Isn’t a Comic Anymore?

Posted by buddyscalera on August 2, 2008

In “Why Comics Are Doomed,” I argued that for comics to survive, we need to stop marketing them as “children’s entertainment.” We need to position comics as entertainment for adults.

Here’s proof why. In the newspaper, there are “movie capsules” that encapsulate the movie. Here, dear friends, is the description for:

“The Dark Knight”
Batman isn’t a comic book anymore. Christopher Nolan’s “The Dark Knight” is a haunted film that leaps beyond its origins and becomes and engrossing tragedy. It creates characters we care about. That’s because of the performances, because of the direction, because of the writing, and because of the superlative technical quality of the entire production. The key performance in the movie is by the late Heath Ledger, as the Joker.

The first sentence reveals a preconceived notion shared by many people. They expect comics to be campy, mindless entertainment for kids.

The second sentence goes  further when it notes it is “a haunted film that leaps beyond its origins and becomes and engrossing tragedy.” Correct me if I’m wrong, but hasn’t Batman always been an engrossing tragedy? Not every issue, sure, but some of them, right?

To this writer, “The Dark Knight” and “Iron Man” are simply grown up versions of comics. Storytelling flukes created by sophisticated master filmmakers. Nothing in traditional comic books can come close.

For all of you 40-year-old virgins, this is how many people think about comics.

How many people saw “The Dark Knight” and then went to the comic book store to buy Detective Comics? Probably not many, since the assumption is that the movie is for adults…and the comic books are for the kids.

If we keep marketing comics as children’s entertainment, the medium is doomed. Even Hollywood cant save us from ourselves.

Posted in comics, entertainment, film, marketing | Tagged: , , , , , , | 6 Comments »

Which 1,400 search engines do you use?

Posted by buddyscalera on July 30, 2008

Okay, sharpen your keyboards, and get ready to search. Which of the 1,400 top search engines do you use?

What? You only use Google? Pfeh! You mainstream, conformist, follower. (Use Yahoo? Don’t gloat, it’s not exactly “indy.”)

By industry estimates, there’s over 1,400 search engines floating around these days. Really. Here’s the Top 100 Alternative Search Engines.

And that doesn’t even include http://www.cuil.com, which recently launched.  (It’s pronounced “cool.” Yes, really.)

Some of the others have equally creative names like ChaCha.com, Twerq.com, Twingly.com, Famhoo.com, and Mahalo.com.

So why so many search engines? Well, most engines have highly specialized search parameters. That’s a fancy way of saying that they narrow searches to a specialized audience.

Again, so why so many search engines? Well, if you’re Summarize.com, it’s for profit. Twitter.com bought the Twitter-only search engine Summarize.com for a cool $15M.

Search is big business and it’s getting bigger. Hey, I have a great idea. How about a personal search engine for everyone in the world? I’ll make billions!

What? Oh yeah, they already have that at Rollyo.com.

That’s clever web-speak for “Roll Your Own.” Oh…how cuil.

Posted in Google, new media, Search, technology, Uncategorized, Yahoo | Tagged: , , , , , , , , , , , , , | 4 Comments »

Why Newspapers Are Doomed

Posted by buddyscalera on July 2, 2008

Newspapers aren’t dead yet. Despite the steady declines in circulation and ad sales, many newspapers continue to hang on.  And yet, they are inevitably doomed.

Here’s a few reasons why:

1. Local reporting. Many news websites focus on national stories. Big stuff. But the local newspaper give us useful reporting on local issue. Small stuff, like flooding, taxes, and school events.

CNN doesn’t cover your neighborhood unless it’s a major news event, like a catastrophe or a tragedy. Either way, you don’t want to be in the news at that time.

2. Pictures. If you compared today’s paper with one from 10 years ago, you’d notice something important. That is, there are a lot of news wire photos. Lots of celebrities. Lots of people you dont actually know.

Wanna know why? Photographers cost money.

As newspapers rely more on news wire photos — stuff you can see anywhere — they lose a connection with the local community.

3. In Depth Reporting. Like Local Reporting, in depth reporting was the cornerstone of newspaper journalism. TV gave you the headlines, but newspapers gave you the full story. A good newspaper might offer sidebars, editorials, and illustrations.

My local newspaper has won many prestigious awards for investigative journalism. Big exposes about local corruption and news events. Information on a local level. You cant get that from a journalist-blogger conducting an interviews over email.

And yet, local newspapers cede control to online journalists and bloggers every time they run a canned story from the news wire.

About the News Wire. Take a look at your local newspaper again. Check to see who wrote that story. If it says Associated Press or another service, it means your newspaper bought that story (probably through a subscription).

Newswire stories are a cheap way to fill space. But they also cheapen the true value of the newspaper.

A canned story satisfies a short-term goal of making a profit, since it’s cheaper to buy a story than to create one in house. But these are temporary solutions further weaken newspapers.

If newspapers continue along this path, they are surely doomed.

Here’s a Related Story: Why Comic Book Publishing is Doomed

Posted in new media, technology | Tagged: , , , , , | 9 Comments »