Words-Pictures-Web

An eMarketer Blogging about Media & Technology

Posts Tagged ‘brand story’

Finding purpose in your website

Posted by buddyscalera on April 5, 2008

Most businesses that want to set up a webpage have a basic sense of why they need a website. Simply: Everyone has a website, hence, I need one.

This is pretty sound reasoning. If you dont have a website, you’re missing out on a huge opportunity to connect your service or brand with your potential clients.

Unfortunately the rationale stops there. That is, their website ends up being just a digital version of a Yellow Pages ad. Name, address, phone number, and a product blurb.

New technology has created ways for consumers to connect with brands. To explore them, covet them, and purchase them. A website can serve as the ultimate sales team, providing potential customers with answers, incentives, and even comparisons.

So as you work with your web developer, select someone who tries to get a deeper understanding of what you want to accomplish and how you want to tell you brand story. He should be spending a lot of time trying to understand you and your brand story.

Then he should be giving you insight into features and tools that can help you communicate your brand message. Maybe it’s a blog or viral video. Or maybe it’s just something as simple as a comparison chart or an RSS feed.

There’s usually some enhancement that can make your website a little more effective. If you’re not finding this in your web development team, then maybe you should search the web for a new team that’s in tune with your brand goals.

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