Words-Pictures-Web

An eMarketer Blogging about Media & Technology

Posts Tagged ‘twitter’

Converging on Convergence

Posted by buddyscalera on November 19, 2008

As interesting new web technologies become available, I am overwhelmed by the sheer number of sites I need to visit….just to keep them fresh. (There are some feeds and whatnot to streamline these services, but that just becomes another site to visit.)

Recently, I’ve been trying to leverage these services by incorporating features into my personal website. As web technologies pendulate toward the middle, I am one step closer to converging on convergence.

My goal is to make my personal website a little more compelling for people who come to check it out.

Examples:

  • This weekend, I added my Twitter feed to my personal website. It’s just a little piece of Flash code that I was able to drop right into my web template. Very easy and elegant. (Note: I tried to use the Javascript code, but it just kept breaking.)
  • I also added a Facebook “badge” to my homepage. It’s really basic, but it looks kind of nice.
  • Then I synched my Facebook with my Twitter. Sort of sounds dirty, doesn’t it? Anyway, now, when I post to Twitter, it automatically feeds into my Facebook “current status.” Nice.

You can check out my handiwork at: http://www.buddyscalera.com. Feel free to look at the code and see how it’s done. Very simple and easy to do, even for an HTML novice.

Eventually this blog will probably migrate over to my website too. I really like blogging here on WordPress, but I get frustrated when I can’t control my widgets or outbound links better. So, we’ll see.

Now, I am off to find new convergence tricks.

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Posted in facebook, freeware, fun stuff, new media, technology, twitter, Web Design | Tagged: , , , , | 2 Comments »

Twitter’s Magical 140

Posted by buddyscalera on October 25, 2008

According to Wired magazine, blogging is dead. Sad that the venerable blog post…which broke down barriers of publishing…may be on the way out.

In some ways, it’s true. Blogging was amazingly democratic. Anyone could be a published author, just by posting a blog. For a little while, media giants reacted to the voices of regular people, some of whom became self-appointed experts.

Over the last two years, though, the media caught up. Many top blogs are part of the established media network. Professional journalists and media channels are using blogs to attract, well, us. Now, that democratic blog landscape is being claimed by mainstream media, decreasing the ability of regular people to become key opinion leaders.

Part of the problem is that the blog post…usually pretty short…is just too long. Our attention span is waning to the point that a few paragraphs is too much mental lifting. See Me Read Book.

The predicted replacement? Twitter.

So, if I seem a little long winded to you, check out my Twitter account at http://twitter.com/BuddyWeb

Twitter posts (called Tweets) are limited to 140 characters. That’s about the length of one long sentence. For me, that’s usually two punchy, short sentences.

So, if you like someone’s writing, you can subscribe to their Twitter. Their random thoughts can be posted to Twitter. In best cases, Twitter posts are sharp, interesting, or funny observations. In worst, it’s agonizingly dull people sharing their banal lives.

And, as marketers see this shift, they are discovering new and interesting ways of leveraging the Twitter channel. Or at least as much marketing as you can do in 140 characters.

All hail the short attention span. Just do it quickly because we tend to bore easily!

Posted in blogging, entertainment, fun stuff, new media, technology, twitter, Uncategorized, writing | Tagged: , , , , , , | 5 Comments »

Which 1,400 search engines do you use?

Posted by buddyscalera on July 30, 2008

Okay, sharpen your keyboards, and get ready to search. Which of the 1,400 top search engines do you use?

What? You only use Google? Pfeh! You mainstream, conformist, follower. (Use Yahoo? Don’t gloat, it’s not exactly “indy.”)

By industry estimates, there’s over 1,400 search engines floating around these days. Really. Here’s the Top 100 Alternative Search Engines.

And that doesn’t even include http://www.cuil.com, which recently launched.  (It’s pronounced “cool.” Yes, really.)

Some of the others have equally creative names like ChaCha.com, Twerq.com, Twingly.com, Famhoo.com, and Mahalo.com.

So why so many search engines? Well, most engines have highly specialized search parameters. That’s a fancy way of saying that they narrow searches to a specialized audience.

Again, so why so many search engines? Well, if you’re Summarize.com, it’s for profit. Twitter.com bought the Twitter-only search engine Summarize.com for a cool $15M.

Search is big business and it’s getting bigger. Hey, I have a great idea. How about a personal search engine for everyone in the world? I’ll make billions!

What? Oh yeah, they already have that at Rollyo.com.

That’s clever web-speak for “Roll Your Own.” Oh…how cuil.

Posted in Google, new media, Search, technology, Uncategorized, Yahoo | Tagged: , , , , , , , , , , , , , | 4 Comments »