Posted by buddyscalera on May 4, 2008
Writers write. That’s what we do, right?
While we’re at it, maybe we should build a wall between us and those pesky Web Designers. Right? Wrong. Very wrong.
Back when I broke into this Internet business (circa 1995), there wasn’t a big difference between writers, web designers, and programmers. If you wanted to create for the web, you pretty much had to learn the technical tricks to get it up there. Basic HTML, Photoshop, etc.
To learn about design, I spent time with print designers. They taught me critical lessons about how to control the eye on the page.
The most important thing they taught me was to…write less.
Designers often use white space to draw attention to a specific element in the layout. Most designers are excited about using their talents to help you communicate your message. But if you weigh it down with too much copy, it ties their hands.
Review every sentence, headline, subhead and picture caption. Ruthlessly trim the total number of words.
If you’re developing website copy, run a draft past a designer before submitting it to your clients. Designers will help you understand how much will fit on a page…and how much will suck the life out of the design.
The web is a visual medium. And writing less copy is one of the best ways to deliver messages with visual impact.
Posted in Web Design, writing | Tagged: copy, copywriting, design, Web Design, writing | 6 Comments »
Posted by buddyscalera on April 15, 2008
I love the Tissot T-Touch Watch, so I’ve been checking out their website to see when they’ll be announcing the new model. It’s a splurge, I know, but I really want one. It’s really the coolest watch on the market today.
But surfing their website, I felt a little sad. This big, powerful mega corporation thinks I’m a dummy. Dont believe me? Check out the screenshot of what popped up when I was clicking around their interactive online demo at the Tissot T-Touch website.
I mean, so WHAT if I’m not that bright? I never claimed to be the smartestest person in the world. There’s no reason to insert insulting little messages around your site. It doesn’t exactly encourage me to buy your big, mean, bully watch.
Then again, maybe that’s the new marketing trend. Rather than tell people how smart they are for buying your brand, you can tell them how dumb they are. Maybe they call it “Dummy Marketing.” And it’s so cutting edge that they can claim a “first-to-market” status on Dummy Marketing. Brilliant!
Here, I’ll give it a try. Thanks for reading my blog, Dummy.
PS: Dummy Marketing is (c) 2008 Buddy Scalera. So there.
Posted in marketing, Web Design | Tagged: Dummy, marketing, media, tissot, Web Design | 1 Comment »